SEM Online Marketing Analyst

Company: Wal-Mart
Location: San Francisco
Posted on: November 13, 2024

Job Description:

FocusKPI is looking for a SEM Online Marketing Analyst to join the Paid Marketing Team within our client.The Paid Marketing Team is responsible for executing and measuring marketing campaigns that help promote client's products, attract new audiences, and ultimately add new customers to our growing community. You'll join an outstanding team that is a critical growth engine for the company. The team works cross-functionally with key partners in Product, Analytics, Design, and Engineering. You will report to the Performance Marketing Team Lead, Search & Review Sites.The client is seeking a Paid Search Manager to accelerate the growth of their paid search channel. You thrive in a dynamic environment, feel invigorated by multitasking, strive to meet high standards, raise the bar on teams and projects, and use your knowledge and expertise to make a huge impact across the organization. At the core, you are data-first and use data to inform decisions.You will join the paid advertising team and use paid search tactics to drive new user acquisition for their products. As a hands-on paid search marketing specialist, you will be working closely with the paid performance team and responsible for launching, managing, and scaling their paid search campaigns. A self-starter with a deep understanding of paid search strategies and optimizations, analytics, and testing will excel at this role.Work Location: Remote - anywhere in the USDuration: 18 months contract with potential to convertPay Range: $45/hr to $52/hrResponsibilities:

• Develop, implement, and refine innovative paid search strategies to achieve business goals and maximize return on investment (ROI)
• Analyze and report on campaign performance data to inform strategic decisions, expansion efforts, and enhance future campaigns
• Innovate within SEM by experimenting & conducting ongoing testing through data-driven optimization of keywords, bidding strategies, and ad copy
• Dive deep into reporting, which includes, but is not limited to, bids, devices, audience segments, geo and demo targets, creative, etc.
• Manage and optimize a multi-million dollar budget for significant SEM growth, collaborating with external agencies for effective execution
• Process trademark whitelisting requests for the client's partnerships and submit competitor trademark violations, when necessary
• Submit and manage project requests with cross-functional teamsQualifications:
  • Campaign management, measurement, optimization, and reporting is in your DNA
  • Must have 3-5 years of proven experience in paid search running complex search accounts with a deep understanding of search engine marketing and a track record of driving channel growth
  • Have an affinity to data and demonstrate excellent analytical skills when manipulating data sets (e.g. creating pivot tables / VLOOKUP / handling budget/performance)
  • Highly organized and very detail-driven
  • Proven record in successfully handling multiple projects at a given time
  • Experience collaborating with Marketing Analytics, Product Marketers, Machine Learning, and Data Engineering teams
  • Ability to work in a team environment as well as independently
  • Cares about the output and the quality of the results
  • A dedication & love for the work and team and a desire to make the team better in all aspectsBig plus, but not required if:
    • Experience with keyword trademark management and 3rd party tools
    • SQL knowledge
    • Experience with reporting, data presentation, and visualization using TableauThank you!FocusKPI Hiring Team
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Keywords: Wal-Mart, Redwood City , SEM Online Marketing Analyst, Professions , San Francisco, California